A QR code printed on paper can last for decades.
The website it points to may not.
Domains expire, companies rebrand, websites are redesigned, hosting providers change, and URLs are reorganized. A perfectly readable QR code can eventually lead to a dead page, the wrong content, or even a domain that has been registered by someone else.
This is why QR codes should point to URLs designed for longevity, not convenience.
Short, stable links that you control are far more resilient than deep links into a website's current structure. Redirects can change over time. Printed materials cannot.
A QR code is permanent.
Make sure the destination is, too.
Prepared by Anatolia Solutions Team